Beauty Without Cruelty cosmetics was founded in England almost 50 years ago by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is 100% vegetarian and 100% natural. BWC is the leading name in intelligent, responsible and compassionate beauty care. Beauty Without Cruelty is truly the company that cares about you!
Beauty Without Cruelty is a Lotus Light Brand.
The goal of Lotus Brands is to participate in the change of consciousness required to provide for harmony, peace and well-being for all beings on the planet, and of course, the planet itself.
As part of its commitment, Lotus Brands has a number of specific causes it supports such as First Nations/Native American development projects in coordination with Four Worlds International. The First Nations people have suffered grievous harm due to the effects of European colonization of North America and Four Worlds works to achieve a balanced and stable platform for the reinvigoration of the culture, and peoples of the First Nations of North America.
Other organizations receiving funding include the Integral Knowledge Study Center as well as the Institute for Wholistic Education and Auroville Village Action Group (AVAG), an organization focused on promoting the welfare and development of the indigenous tribal villagers living in the environs of Auroville, the International City of Human Unity being constructed in South India. These funds go to support the work of Auroville and its role as a model social organization.